Solutions / SMS | RCS | WhatsApp

Messaging that reaches the right person at the right moment

We design and operate consent-based messaging programs — from segmentation and automation to personalised conversations and compliance.

THE CHALLENGE

Messaging programs fail without consent and intelligence

Blasting generic messages to unqualified lists destroys trust, triggers spam filters, and exposes brands to regulatory risk.

Compliance risk

Without verified consent management, a single campaign can trigger GDPR violations and penalties.

Generic broadcast fatigue

Mass messaging without personalisation leads to high opt-out rates and brand damage.

No conversation intelligence

Brands send messages but can't handle replies or build meaningful two-way relationships at scale.

Channels

SMS, RCS & WhatsApp unified

One platform to manage personalised campaigns across all messaging channels with channel-appropriate formatting.

SMS
Hi Marie, your order #8821 shipped. Track: wpp.io/tr8821
Delivered ✓ · 98.7%
RCS
🖼 Product card
Shop now →
WhatsApp
Your exclusive offer expires tonight. Reply YES to confirm.
Read ✓✓ · 72%
Automation

Automated scenario tree

Build branching conversation flows triggered by customer behaviour and responses.

Send offer Replied YES No reply 48h Send confirmation Reminder Unsubscribe
Segmentation

Contact segments

Target the right contacts at the right moment with dynamic segments updated in real time.

VIP buyers 12,400
Abandoned cart 8,820
New subscribers 3,200
Re-engagement 6,100
Delivery

Campaign delivery metrics

Real-time tracking of deliverability, open rates, click-through and conversions per channel.

98.4%
Delivery rate
72%
Read rate
12.1%
CTR
3.4%
Conversion

HOW IT WORKS

From opt-in to conversion

Collect consent
GDPR-compliant opt-in collection across touchpoints with verified double opt-in
Segment
Dynamic segments built on purchase history, behaviour and lifecycle stage
Automate
Triggered message flows activated by actions: purchase, abandonment, milestone
Personalise
First-name, product, location and history variables make each message feel 1:1
Convert
Track revenue attribution per message, scenario and channel in real time

WHAT YOU GET

Messaging that earns trust and drives action

Compliance by design

Every program is built with consent management, opt-out handling and audit trails that meet GDPR standards.

Personalisation at scale

Thousands of personalised messages sent in seconds — without sacrificing relevance or brand tone.

Revenue-attributed reporting

Know exactly which message, scenario, and timing drove each purchase. No black box.

Start a messaging program that converts

Let's design a consent-based, personalised messaging strategy that respects your audience and drives revenue.