We design local campaigns and proximity targeting strategies that convert mobile audiences into in-store visitors.
THE CHALLENGE
Most digital campaigns optimise for clicks and impressions without connecting mobile engagement to actual in-store footfall — leaving the last mile untracked.
Brands can't prove that digital spend actually drove customers through the door.
One-size-fits-all messaging ignores the local dynamics, competition and catchment areas of each store.
High-intent mobile audiences near stores are not activated with relevant, timely offers.
We define custom geofences around your stores and competitor locations to target audiences within your exact catchment area.
From mobile ad exposure to store visit — the complete digital-to-physical journey.
Incrementality-tested store visit measurement attributing digital activation to physical footfall.
Track store visits, cost-per-visit and incremental uplift over the campaign period.
HOW IT WORKS
WHAT YOU GET
Incrementality-tested store visit data proves the direct impact of your digital investment on physical traffic.
Each store gets tailored messaging, timing and offers based on its catchment, competition and stock.
Budget is continuously shifted to the zones, times and creatives delivering the lowest cost-per-visit.
Let's design a proximity program that connects your digital campaigns directly to in-store visits and revenue.