Performance marketing platform
The unified platform to managed acquisition,
affiliates, creators, SMS, RCS, lead generation and many more
One unified workspace.
Every channel. Every team.
WPP Media OS centralises campaigns, BAT validations, partner management, data intelligence and performance reporting in a single collaborative environment.
Campaigns & BAT workflows
Manage the full creative validation cycle. Brief → creation → review → approval — with real-time comments, version history and automated notifications.
Partners & Networks
Onboard creators, affiliates and publisher networks. Track commissions, approvals and creative briefs in one place.
Data & Reporting
Consolidated dashboards. Lead quality scoring. Channel attribution. Cross-campaign insights.
Finance & Invoicing
Automated invoicing for partners. Budget tracking by campaign. Payment validation workflows.
Every channel.
One growth strategy.
We connect strategy, media, content, data, technology and social commerce to turn every touchpoint into measurable performance. No silos. One data-driven ecosystem, continuously optimised.
Built for every growth lever.
End-to-end affiliate program management
Commission tracking, partner recruitment, creative validation and real-time performance dashboards.
→Qualified leads at scale
Fresh, scored, deduplicated leads delivered directly to your CRM.
→Creator-powered commerce
Turn creator content into shoppable revenue streams. TikTok Shop, Instagram Live, UGC.
→Editorial → Revenue
→Multi-channel messaging
→Digital → Physical traffic
→Your entire team.
One shared workspace.
Agencies, brands and partners collaborate in real-time. From brief to delivery, every step is tracked, validated and measured.
Brief & Campaign setup
Create campaigns, assign partners, set budgets and KPIs. Everything in one place, accessible to all stakeholders.
BAT Validation
Submit creatives for approval. Clients review, comment and validate — or request modifications — with full version history.
Live & Performance
Track real-time results across all channels. Automated reporting, partner commissions and cross-campaign attribution.
Manage client portfolios, campaigns and partner relationships with full visibility and control.
Approve creatives, track campaign ROI and get consolidated reporting across all your agencies and channels.
Receive briefs, submit creatives, track commissions and manage your creative library in a dedicated workspace.
Start delivering better results now.
Join agencies and brands already using WPP Media OS to run performance marketing at scale.